Why have advertising companies decided to devise annoying commercials like 118 and Halifax.?

Every ITV channel starts a break with those 2 goons from 118 and then ends the break every time the show is about to start. Old Speckled Hen with a fox (and foxes are renowned to kill hens) is also annoying. Particularly worrying are the Halifax adverts which are so worryingly "nice" and set in sound studios of all places whereupon we have to listen to their "nice" and ironic music. Can't we do anything politically incorrect these days ... I reach for the mute on the remote every time.Bring back fox hunting and the old PG tips adverts too.We've got to have a laugh some time.